WOBURN, Mass. – January 26, 2009 – Demandware, developer of the only enterprise-class on-demand ecommerce platform, today announced that Troy Brown, the company’s retail practice leader and global ecommerce advisor, will moderate a panel on international expansion in a down economy at the upcoming Shop.org Strategy & Innovation Forum in Orlando.
Brown will moderate a panel with a group of international commerce experts, each providing their perspectives on key global expansion topics such as the must-know basics, operational complexities, demand generation, and market entry strategies.
Brown is a key advisor to Demandware clients, leveraging his expertise to help retailers implement ecommerce best practices across site merchandising, marketing and operational processes. He also helps clients develop effective plans and strategies for expanding internationally. Before joining Demandware, Brown led the global ecommerce business unit for The Timberland Company and oversaw multiple Internet properties with several functional areas of responsibility including Marketing, Merchandising, Web Design and Development, Operations, Customer Service, and Fulfillment. Prior to joining the ecommerce team in early 2004, he worked with Timberland International and led strategic planning efforts in Europe and Asia, and managed the Latin American and Canadian subsidiary business units.
About Demandware, Inc.
Demandware drives the success of high-growth brands with the only enterprise-class On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Barneys New York, House of Fraser, Jones Apparel Group, Playmobil and Timberland leverage Demandware’s enterprise class ecommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email firstname.lastname@example.org.