President of the e-tailing group will share results of recent holiday survey and 20 merchandising innovations that can help online sales "pop" in the New Year

- Demandware (, developer of the breakthrough On-Demand eCommerce Platform, will host an exclusive breakfast meeting featuring retail visionary Lauren Freedman on Thursday, December 6, 2007 from 7:30 AM –10:30 AM EST at the Delray Beach Marriott in Delray Beach, Florida. Titled “Wrapping Up 2007 & Jumpstarting 2008,” the talk will feature information and insights from the e-tailing group’s latest market survey: “Mindset of the Multi-Channel Customer, Holiday 2007.” Freedman, President of the e-tailing group, also will review 20 merchandising innovations that can help online sales "pop" in the New Year.

Breakfast will take place from 7:30 AM - 8:30 AM EST, followed by presentations and networking opportunities scheduled for 8:30 AM -10:30 AM EST.

While space is limited, retailers can register online by visiting:

About Demandware, Inc.
Demandware drives the success of high-growth brands with its breakthrough On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Playmobil, and Playboy leverage Demandware's best-in-class eCommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit, call 888 553 9216 or

About Lauren Freedman, President, the e-tailing group
Lauren Freedman is President of the e-tailing group, a company which she founded in 1994. In 1994, she leveraged her 15 year retail and catalog career and passion for merchandising to found the E-tailing group, Inc. The firm's mission was, and continues to be, providing strategic and eCommerce solutions to online merchants as well as businesses targeting that market. An extensive client list has included Fortune 500s and start-ups. From involvement with the initial launch of sites like Toys "R" Us, The Vitamin Shoppe and Kodak to specific initiatives for clients including Scholastic, J.Jill, Orbitz, USA Today, CTW and MSN, her role becomes Strategist, Merchant, Facilitator, Educator and Spokesperson. As a veteran and visionary within both the Retailing and the Internet industries, Freedman is a frequent resource to the trade and business press and her speaking engagements have spanned the globe. Freedman most recently completed her first book, It's Just Shopping, which provides a comprehensive; behind-the-scenes look at the evolution of multi-channel selling. For more information about the e-tailing group, visit, call 773-975-7280 or email